In celebration of the 10th edition of CowParade Sau Paulo 2005, the artists of Brazil have created a new herd of cow masterpieces. Inspired by the theme of “a trip around the world”, the artists met the challenge presented by artists from past events staged in Brazil.
Sponsored by Smiles, one of the largest multi-loyalty programs in Brazil, with more than 12 million participants, with 14 of the world’s best airlines flying to 160 countries, the 10th CowParade Brasil hopes to repeat the success of the last São Paulo edition In 2010.
“For Smiles it is important to sponsor culture and entertainment. The growth of urban art throughout the world, as well as being a way for artists to express themselves, offers the population a closer contact with the city, as it is an event for the whole In addition, CowParade’s theme of traveling around the world is in line with the strategy of Smiles, which flies to all destinations where the show has gone, “comments Loraine Ricino, marketing director at Smiles.
The feasibility of sponsoring CowParade was an initiative of Atom Communication. Visit www.cowparade.com.br to learn more about the event and to view thew cows of Sao Paulo!